In a career spanning more than 25 years, Peter first set his foundations as an assistant director in feature films and television production. That proved a solid background to make the transition to the commercial sector, and he has produced for some of Australia's top international directors, including Jeffery Darling, Garry Freedman (Glue Society), Vikki Blanche, Patrick Hughes and John Polson.
Peter has the skills and manner to co-ordinate the calm, efficient production environment that's vital in creating creative and engaging advertising. He has an extensive knowledge of international commercial production and logistics, having put together major productions around the world and across Australia.
With his proven ability to work creatively, develop and nurture talent. Peter has most recently produced alongside directors Kiku Ohe and Christopher Hill from Exit Films, who have won gold and silver at the Cannes Lion, Young Directors Award of the year.
A belief and passion for the creative has led to his work receiving numerous
advertising accolades and broader recognition, including a global campaign for Jaguar 'Wicked
Games', which is on 'permanent display' at the MoMA in New York, to a Titanium Lion for Virgin
Mobile '5 cents' campaign, plus countless local and international advertising awards, with BigPond, Canon, Ford to name a few.